Promoting the digital transformation of the sports industry is an inevitable requirement for the high-quality development of the sports industry. At present，in the process of digital transformation of Shanghai sports industry，digital technology enables the innovation of industrial development model，promotes the smart transformation of national fitness，promotes the innovation of enterprise business model，and the relevant policies also play a leading role. Shanghai sports industry is faced with many opportunities such as excellent digital infrastructure，rich sports resources reserve，sports consumption upgrading and the construction of world famous sports city，as well as six challenges in policy，market，technology，talent，information security and regional competition. The digital transformation of Shanghai sports industry should be guided by the optimization of top-level design to provide policy support for the transformation，by promoting infrastructure construction to break through the bottleneck of transformation，and by strengthening the training of talents to provide talent support for the transformation.