高水平体育赛事是推动城市体育产业高质量发展和塑造城市形象、丰富城市文化内涵、提升城市国际影响力和竞争力的重要抓手。在全球新冠肺炎疫情大流行的形势下,2021年上海市体育赛事有序开展,受关注程度和专业化水平持续提升,经济效益和社会效益也得以有效释放,赛事质量不断提升、赛事结构不断优化。本报告从关注度、专业度和贡献度三个方面对2021年上海市举办的国际国内体育赛事进行了影响力评估,这些赛事在服务奥运会、普及运动项目、推动场馆设施更新、促进体育文化传播、打造城市名片、促进区域赛事体系联动和强化办赛保障机制等方面发挥了重要作用。为优化上海体育赛事布局、推进全球著名体育城市和国际体育之都建设,上海还需打造特色赛事品牌,进一步优化竞赛表演体系格局、提升竞赛表演产业能级和推进区域赛事协同发展。
<<High-level sports events are an important way to promote the high-quality development of sports industry,shape urban image,enrich urban cultural connotation,and enhance the international influence and competitiveness of a city. In 2021,under the situation of the global COVID-19 epidemic,the level of attention and specialization of sports events in Shanghai has been continuously improved,the economic and social benefits have been effectively released,and the quality and structure of sports events have been continuously improved. This study evaluates the influence of international and domestic sports events held in Shanghai in 2021 from three aspects:attention,professionalism and contribution. These events have played an important role in serving the Olympic Games,popularizing sports events,updating venues and facilities,promoting the spread of sports culture,creating city name cards,promoting the linkage of regional competition systems,and strengthening the guarantee mechanism for hosting games. In order to optimize the layout of sports events in Shanghai and promote the construction of a world famous sports city and an international sports capital,Shanghai also needs to build featured competition brands,further optimize the structure of competition performance system,upgrade the industry level and promote the coordinated development of regional events.
<<Keywords: | ShanghaiSports EventCompetition Brand |