自然旅游强调旅游者对自然的偏好,其核心在于旅游活动和服务设施对自然环境的高度依赖性。香港自然旅游起步较晚,市场潜力尚未被充分激发。在享有生态资源丰富、法规政策支持、市场需求提升、自然教育有效开展等优势的同时,香港自然旅游也面临活动受季节影响明显、教育配套尚未完善、城市发展压力巨大的问题与挑战。在新冠肺炎疫情的背景下,香港自然旅游游客量不降反增,配合主流化的本地游、户外出游需求快速释放的特点,成为旅游业复苏的主力。
<<Nature-based tourism emphasizes tourists’ preference for nature,and activities and all services and facilities related to tourism are highly dependent on the natural environment. Nature-based tourism in Hong Kong started late,and the market potential has not been fully unleashed. While enjoying the advantages of abundant ecological resources,supportive regulations and policies,increasing market demands,and effective nature education,nature-based tourism also faces the problems and challenges of seasonality,insufficient educational facilities,and huge urban development pressure. Under the context of COVID-19 epidemic,the number of nature-based tourists in Hong Kong has shown a distinctive increase rather than decrease. With the mainstream of domestic and outdoor tourism demands,nature-based tourism has become the main force of destination recovery.
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