海珠区是广州市中心城区,区域条件优越,旅游基础良好,旅游产品开发程度高,旅游业发展快速前进。本报告从文化遗产的保护和利用,城市环境的改善,绿色、创新、特色的产业发展和城市竞争力不断增强四个维度总结了海珠区城市旅游可持续发展的良好实践。同时,海珠区面临旅游资源分布不均、品牌形象不突出、管理体制存在缺陷和市场化程度不高等问题。针对海珠区现有问题,本报告提出从四个方面进行改善:一是统筹区域规划,突显中心城区独特环境优势;二是深挖资源内涵,塑造旅游品牌形象;三是强化融合发展,培育引进优质主体;四是理顺管理体制,推动旅游可持续发展。
<<Haizhu District is the central city of Guangzhou,with a privileged area,a good tourism base,a high degree of tourism product development,and a rapidly growing tourism industry. This report summarises the good practices of sustainable urban tourism development in Haizhu District in four dimensions:cultural heritage protection and utilization,urban environment improvement,industrial development,and urban competitiveness enhancement. At the same time,Haizhu District has problems such as uneven distribution of tourism resources,unexceptional brand image,deficiencies in the management system,and insufficient marketization. In response to the existing problems of Haizhu District,this report proposes improvements in four aspects:first,co-ordinating regional planning and highlighting the unique environmental advantages of the central city;second,exploring the connotation of resources and shaping the brand image of tourism;third,integrating cross-border development and introducing high-quality actors;fourth,improving the management system and promoting sustainable tourism development.
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