澳门是一个以旅游业为支柱产业的城市,经济发展严重依赖外地游客。在全球遭遇新冠肺炎疫情影响的情况下,澳门旅游业也遭受损失,游客数量和旅游业收入大幅度下降。为了实现旅游业的复苏,澳门在2021年进行了一系列积极探索,主要有以下特点:重视刺激本地人旅游消费和促进深入社区的旅游;重视网络新媒体平台,积极推进线上与线下结合进行营销宣传;重视旅游体验的科技化与智能化。通过以上探索,澳门旅游业在一定程度上实现了复苏的目标,为澳门的多元化发展积累了宝贵经验。在未来的发展过程中,澳门可以重点考虑运用新媒体平台加强网络宣传,重塑澳门城市形象;加强推广澳门世界文化遗产;强化旅游与科技化和智能化的结合。
<<Macao is a city with tourism as its mainstay,and its economic development heavily depends on foreign tourists. With the global impact of the COVID-19 pandemic,Macao’s tourism industry has also been hit hard,with a significant decline in visitor numbers and tourism revenue. Macao has made a series of active explorations to achieve tourism recovery in 2021,with the following main features:Emphasis on stimulating local tourism consumption and promoting tourism that extends to the community. Emphasis on online new media platforms,actively promoting the combination of online and offline marketing and promotion. Focus on the technology and intelligence of the tourism experience. Through the above exploration,to some extent,Macao achieved the goal of tourism recovery and accumulated valuable experience for the diversified development of Macao. In the future development process,Macao can focus on using online new media platforms to reshape Macao’s tourism image,enhance the promotion of Macao’s world heritage tourism resources,and strengthen the combination of tourism with technology and intelligence.
<<Keywords: | MacaoTourism RecoveryLocal Tour |