伴随着疫情防控常态化,本地游、周边游、微旅游、微度假开始兴起,露营旅游成为当下最流行的休闲旅游方式之一。粤港澳大湾区可以发展露营旅游的资源异常丰富,对露营旅游的需求也非常高,目前这里的露营旅游也呈现许多地域特色和新的业态。在此背景下,本报告对粤港澳大湾区露营旅游兴起的背景、类型和空间分布、游客群体、出行动机与行为特征、露营旅游发展中出现的问题和露营旅游发展的建议等进行了探讨,指出粤港澳大湾区露营旅游存在有效供给与公共需求之间的矛盾、露营服务缺乏相应规范和保障、露营地营销与实际品质之间存在差异及露营自身特点给行业发展带来一定不确定性等问题,并给出露营旅游发展需要政府、行业协会、旅游企业共同协作,加强产品差异化,努力提高重游率等发展建议,希望可以为粤港澳大湾区露营旅游发展提供政策依据和理论建议。
<<With the normalization of epidemic prevention and control,local tourism,peripheral tourism,micro tourism and micro vacation have begun to rise,and camping tourism has become one of the most popular ways of leisure tourism. The potential tourism resources for camping tourism in the Guangdong-Hong Kong-Macao Greater Bay Area is extremely rich and the demand for camping tourism in this area is also very high,for now the camping tourism has shown new trends in regional feature and business formats. In this context,this paper discusses the camping tourism of the Greater Bay Area in the aspects of the development background,types and spatial distribution,tourist groups and their travel motivation and behavioral characteristics,emerging problems in the development process and suggestions for the future development. It points out that there are contradictions between the effective supply and public demand of camping tourism in the Greater Bay Area,camping services need to be standardized and guaranteed urgently,gap existed between the marketing and actual quality of camping sites,and uncertainties due to the characteristics of camping itself. It also points out that the development of camping tourism needs the cooperation of the government,industry associations,and tourism enterprises,and product differentiation needs to be strengthened,the rate of revisiting need to be improved. We hope this report can provide policy basis and theoretical suggestions for the development of camping tourism in the Guangdong-Hong Kong-Macao Greater Bay Area.
<<