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    2022年粤港澳大湾区乡村旅游发展报告

    摘要

    本报告首先在讨论中国乡村旅游发展的背景以及乡村旅游在促进乡村发展尤其是乡村振兴中的重要作用的基础上,介绍了粤港澳大湾区乡村旅游的发展概况。在国家战略指引下,粤港澳大湾区凭借优越的地理区位和政策支持,现已打造一批乡村旅游精品项目,带动乡村旅游迅速发展。其次,梳理了粤港澳大湾区内地9市乡村旅游的发展现状,并据此总结出乡村旅游发展经验,包括注重顶层设计与政策规划指引、探索乡村文化旅游融合发展路径、加强基础设施建设提升服务质量、塑造地方特色推广乡村旅游品牌、多方结合推进“乡村旅游+”模式。最后,本报告认为粤港澳大湾区的乡村旅游发展应当继续提升政策规划管理水平,在“一国两制”的制度框架下协同创新,探索乡村旅游可持续发展的“大湾区模式”,并积极构建乡村旅游产业体系。

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    Abstract

    This report first discusses the background of rural tourism development in China and the important role of rural tourism in promoting rural development,especially rural revitalization. Secondly,it introduces the background of rural tourism development in the Guangdong-Hong Kong-Macao Greater Bay Area. Under the guidance of national strategies,the Guangdong-Hong Kong-Macao Greater Bay Area,with its superior geographical location and policy support,has created a number of rural tourism boutique projects and driven the rapid development of rural tourism. Furthermore,the report investigates the current situation of rural tourism development in nine cities in the Guangdong-Hong Kong-Macao Greater Bay Area,and proposes rural tourism development implications accordingly,including:focusing on top-level design and policy planning guidelines;exploring the path of integrated development of rural culture and tourism;strengthening infrastructure construction to improve the service quality of rural tourism;promoting characteristic rural tourism brands;and developing the “rural tourism+” model. Finally,this report concludes that the development of rural tourism in the Guangdong-Hong Kong-Macao Greater Bay Area should continue to enhance policy planning and management,explore the “Greater Bay Area Model” for sustainable development of rural tourism under the framework of “one country,two systems”,and actively build a rural tourism industry system.

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    作者简介
    曾艳芳:曾艳芳,中山大学旅游学院硕士研究生,研究方向为乡村旅游。
    王心蕊:王心蕊,博士,中山大学旅游学院副教授,研究方向为乡村旅游、人口迁移与旅游创业。
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