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    2021~2022年粤港澳大湾区旅游业的转型、创新和提质

    摘要

    2021年,粤港澳大湾区旅游业不断寻求转型、创新和提质。从数据上看,部分时段和部分地区受新冠肺炎疫情影响旅游复苏有所反复,其中香港受疫情和通关政策影响旅游人次持续下跌,但总体上粤港澳大湾区的旅游人次和收入较前一年有所上涨。在疫情防控常态化背景下,“云旅游”蓬勃发展,线上预约旅游成为常态,虚拟现实等技术在旅游业中被广泛应用,加速了旅游业数字化转型的发展趋势。在新时代文旅融合的大背景下,粤港澳大湾区旅游业正在迈向创新发展、高质量发展的新阶段。伴随着全域旅游推动和景区的升级改造,粤港澳大湾区旅游产品和服务的质量继续提升,露营、数字文旅、夜间文旅等多样化的旅游产品涌现。与此同时,粤港澳大湾区持续推进横琴粤澳深度合作区建设,高水平打造横琴国际休闲旅游岛。未来,粤港澳大湾区将依据《“十四五”旅游业发展规划》《横琴粤澳深度合作区建设总体方案》等文件的指引,推进旅游一体化发展,提升旅游业整体竞争力,打造世界级旅游目的地。

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    Abstract

    In 2021,tourism in the Guangdong-Hong Kong-Macao Greater Bay Area was transformed,innovated and improved. In terms of statistics,tourism recovery in some periods and parts of the areas has fluctuated due to the COVID-19 epidemic. Among them,the number of tourist in Hong Kong has continued to decline due to the COVID-19 epidemic and customs clearance policies. However,overall,the number of tourist and income in the Greater Bay Area have increased compared to the previous year. Against the backdrop of the epidemic,“cloud tourism” is booming,online travel booking has become the norm,and virtual reality and other technologies are widely used in tourism,accelerating the development trend of the digital transformation of the tourism industry. Under the background of cultural and tourism integration in the new era,the tourism in the Guangdong-Hong Kong-Macao Greater Bay Area is entering a new stage of innovative and high-quality development. With the promotion of all-for-one tourism and the upgrading of scenic spots,the quality of tourism products and services in the Greater Bay Area continues to improve. Diversified tourism products such as camping,digital tourism and night tourism have emerged. At the same time,the Greater Bay Area continues to promote the development of the Guangdong-Macao In-depth Cooperation Zone in Hengqin,and build high-level Hengqin international recreation island. In the future,the Guangdong-Hong Kong-Macao Greater Bay Area will promote the integrated tourism development,enhance the overall competitiveness of the Greater Bay Area’s tourism,and build itself into a world-class tourism destination by the guidelines of the “14th Five-Year Plan” and the Master Plan of the Development of the Guangdong-Macao In-depth Cooperation Zone in Hengqin.

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    作者简介
    徐红罡:徐红罡,博士,中山大学旅游学院院长,教授,研究方向为旅游可持续发展、旅游系统分析等。
    刘婉姿:刘婉姿,中山大学旅游学院硕士研究生,研究方向为乡村旅游、老年旅游。
    王玉婷:王玉婷,中山大学旅游学院博士研究生,研究方向为流动性、健康旅游。
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