精品民宿业是乡村振兴战略的新尝试。党中央、国务院对乡村发展战略部署始终一以贯之。北京市大兴区是北京的南大门,是京津冀战略通衢之地,既有永定河、凤河人文资源厚重的原生态乡村,又有在城市化进程中融入城市的转型乡镇,还有随大兴国际机场崛起的现代新市镇。随着文旅产业的融合发展,民宿产业精品化和特色化赋予了产业新的发展动力。本文以永定河畔、凤河两岸的北臧村镇、长子营镇等10多家“精品民宿”为考察重点,着重分析“十四五”期间和后疫情时代乡村民宿产业发展的现状以及存在的问题、困难和不足,进而从政策措施、产业动能、非遗软实力、竞争力等方面提出高质量发展精品民宿的建议与措施。
<<Boutique B&B industry is a new attempt of rural revitalization strategy. The Central Committee of the CPC and the State Council have always been consistent with the strategic deployment of rural development. As the south gate of Beijing,Daxing District is the strategic thoroughfare of Beijing,Tianjin and Hebei. It has not only the original ecological villages with rich human resources in Yongding River and Fenghe River,but also the transformed townships that are integrated into the city in the process of urbanization,as well as the modern new towns that rise with Daxing International Airport. With the integration and development of the culture and tourism industry,the competitiveness and characterization of the B&B industry has brought a new impetus for industry. This paper focuses on more than 10 Boutique B&B hotels along the Yongding River and on both sides of the Fenghe River. These hotels are located in towns such as Beizang and Zhangziying. The paper focuses on the current situation of the development of the rural B&B industry during the “14th Five-Year Plan” period and the post epidemic era,as well as the problems,difficulties and inadequacies,and then puts forward suggestions and measures for high-quality development of Boutique B&B hotels from the aspects of policy measures,industrial momentum,the soft power of intangible cultural heritage and competitiveness,etc.
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