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谢伏瞻
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    北京民间手工艺与乡村旅游的融合发展策略

    摘要

    民间手工艺是激发乡村文化内生力、培育乡村旅游吸引力的重要抓手。本报告通过典型乡村的田野调查,结合政策研究和问卷分析,指出北京民间手工艺在乡村旅游中的特点与存在的现实问题,指出“十四五”时期,北京作为国际消费中心城市,乡村旅游进入高质量发展新阶段。民间手工艺与乡村旅游是双向赋能的融合关系,民间手工艺项目、手工艺人、手工艺品和景区、游客五要素之间呈现“多元交互”的融合机制。针对乡村旅游的供给侧结构性改革,倡导重点开展“非遗工坊”与“非遗传习所(点)”一体化建设的思路,提出建设民间手工艺展示、传习、创新转化基地和乡村特色工坊,以“一村一品”“一户一艺”优化乡村旅游空间布局,鼓励城乡双向反哺的策略建议。

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    Abstract

    Folk handicraft is an important way to stimulate the endogenous force of rural culture and cultivate the attraction of rural tourism. Through fieldwork in typical villages,combined with policy research and questionnaire analysis,this report points out the characteristics and existing problems of folk handicrafts in rural tourism in Beijing,and points out that during the 14th Five-Year Plan period,as an international consumption center city,rural tourism has entered a new stage of high-quality development. Folk handicraft and rural tourism are the integration relationship of two-way empowerment. The integration mechanism of “multiple interaction” is presented among the five elements of folk handicraft,handicrafts,scenic spots and tourists. On the supply side of the rural tourism structural reform,advocating some policy suggestions,such as put the “Intangible cultural heritage production workshop” and “Intangible Cultural Heritage Training Institute” carry out integrated construction. Put forward to construct the base of folk handicraft exhibition,teaching,innovation and transformation,and the rural characteristic workshop. Using the “One Village One Product” and “One Household One Handicraft” to optimize the spatial layout of rural tourism. Encourage two-way feedback between urban and rural areas.

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    作者简介
    朱利峰:朱利峰,博士,北京联合大学艺术学院副教授,硕士生导师,中国工艺美术学会非物质文化遗产工作委员会副主任委员。
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