近年来,对非物质文化遗产的保护和传承已经逐渐成为国家文化战略的重要组成部分,对非物质文化遗产的数字化保护也在不断探索与实践中。本文以问卷调查的方式,探讨了北京市非遗数字化传播情况及传播效果,并结合不同非遗类别的数字化传播数据、不同媒介平台的传播效果进行了研究。研究发现,北京非遗数字化传播效果存在明显差异,当下非遗数字化传播主要聚焦以图文并茂的微信公众号和以短视频为主的抖音这两大新媒体平台。
<<In recent years,the protection and inheritance of intangible cultural heritage has gradually become an important part of the national cultural strategy,and the digital protection of intangible cultural heritage has been constantly explored and practiced. By means of a questionnaire survey,this paper discusses the status and effects of the digital communication of intangible cultural heritage in Beijing,and studies the communication effects of different types of digital communication data of intangible cultural heritage and different media platforms. It is found that there are obvious differences in the effect of digital communication of intangible cultural heritage in Beijing. At present,digital communication of intangible cultural heritage mainly focuses on two new media platforms,namely wechat official account with pictures and texts and Douyin mainly focuses on short videos.
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