北京作为我国的经济与文化中心,具有丰富的文化传统与文化样式,在全国乃至全球范围内都有较为深远的影响力,短视频这一新的媒介形式能够提升中国传统文化的影响力和竞争力,助力实现中华文化复兴,坚定文化自信。本文从“非遗”这一整体在短视频平台上传播现状入手,分析北京非遗在短视频平台已然形成的蓬勃发展态势,并依托“短视频+”的模式,从电商、直播、旅游、纪录片四个维度对北京非遗的衍生开发途径予以释义,最后通过三种非遗网络社群构建模式以及三种非遗文化身份认同方式对北京非遗的传播渠道和价值给出相应的建议。
<<In the era of integrated media,the derivative development and dissemination of intangible cultural heritage on the short video platform continues to rise. The derivative development and dissemination of intangible cultural heritage by short video makes traditional culture reintegrate into daily life,and forms new aesthetic innovation and expression. As the economic and cultural center of China,Beijing has rich cultural traditions and cultural styles,has relatively profound influence in the whole country and even in the world,short video this new media form can promote the influence and competitiveness of traditional Chinese culture,help realize the rejuvenation of Chinese culture,firm cultural confidence. This paper will analyze the derivative development and communication value of Beijing intangible cultural heritage on the short video platform from the current communication status of intangible cultural heritage as a whole on the short video platform.
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