With the steady development of Yuzhou Jun porcelain，the digital marketing problems behind it are gradually exposed. This paper analyzes the problems existing in the digital marketing of Yuzhou Jun porcelain enterprises by using various research methods such as literature research，deduction and induction，and interview，and summarizes the four problems of Jun porcelain enterprises’ digital marketing power dispersion，shallow coupling with multimedia，rough digital expression，lack of professional digital marketing talents，vague focus on digital marketing，and weak pertinence to the digital marketing audience，By analyzing the reasons behind the digital marketing problems of Jun porcelain enterprises，from the perspective of the government，Jun porcelain enterprises and Jun porcelain industry，this paper puts forward that the government should guide，integrate resources and form a joint digital marketing group；Industry associations integrate digital marketing platforms and build digital marketing platforms；Jun porcelain enterprises to introduce modern company management system and professional digital marketing team and other countermeasures and suggestions.