With the rapid development of digital technology，great changes in the consumption field and the acceleration of the normalization of the COVID-19，digital empowerment has become an inevitable trend for the strategic choice of Jun porcelain industry in the era of digital economy. At present，the digital empowerment of Jun porcelain industry as a whole is in its infancy，with a wide range of empowerment fields，continuous expansion of online sales channels，and is highly related to the scale of enterprises；There are still problems such as lack of top-level design，lack of compound talents，weak industrial foundation，monotonous form of digital protection and communication，lack of creativity and so on；It is necessary to further promote the digital empowerment of Jun porcelain industry from the aspects of doing a good job in top-level design and strategic planning，cultivating compound talents，strengthening the foundation of industrial development，and enriching the forms of protection and communication.