This part focuses on the virtual live broadcasting of Jun Porcelain under the background of digital economy. Firstly，the digital marketing innovation of Jun porcelain and the value and environmental support of virtual live broadcasting are analyzed. Then the connotation and advantages of virtual live broadcasting are discussed，and the logical basis of virtual live broadcasting is explained，including scene marketing，interactive marketing and AISAS theory. Based on the practice of live broadcast，the development status and five application scenarios of virtual live broadcast are analyzed to provide reference for Jun Porcelain virtual live broadcast. Then，combined with the marketing status of Yuzhou Jun porcelain，the problems of Jun porcelain marketing under the digital background are discussed. On this basis，the marketing strategy of Jun porcelain virtual live broadcasting is proposed. It is expected that through the implementation of virtual live broadcasting and other marketing strategies in the future，the market competitivenes of Yuzhou Jun porcelain will be improved，the popularity of Yuzhou Jun porcelain industry will be expanded，and the excellent cultural products and digital marketing concept will be combined to promote the sustainable and healthy development of Yuzhou Jun porcelain as a traditional cultural industry.