The intellectual property protection of the Jun porcelain industry has been highly valued and has made certain achievements，and “The Yuzhou Jun porcelain” has been awarded the national geographical indication product. Nevertheless，the protection of the Jun porcelain industry cannot be limited to the intellectual property protection of the regional brand itself，but requires starting from the perspective of the whole industry chain，carry out comprehensive intellectual property protection for the supply of raw materials in the upstream of the industrial chain，the production and manufacturing of the middle reaches of the industrial chain，and the sales services in the downstream of the industrial chain，and establish a complete intellectual property protection system for the whole industrial chain of the Jun porcelain industry from the two dimensions of law and non-law.