The era of Digital Economy is a rare opportunity for enterprises to build and expand their brands. Even small and medium-sized companies can reach potential customers in all corners of the world and become global enterprises under the “Internet +” enabling circumstances. Taking the traditional Jun porcelain culture enterprises as the object，this paper expounds the challenge and opportunity brought by the digital economy to the traditional Jun porcelain culture industry and the necessity of establishing and expanding the brand of Jun porcelain culture enterprises，this paper puts forward the content direction of the traditional Jun porcelain culture brand remolding，analyzes the main characteristics of the market participants，especially the customers，and based on this，puts forward the promotion strategy of the traditional Jun porcelain culture brand.