With the increasing number of Jun porcelain enterprises，the market competition is becoming increasingly fierce. A good reputation is an important condition for the Jun porcelain industry to establish and maintain its competitiveness，and the importance of enhancing the reputation of the Jun porcelain industry has become increasingly prominent. Taking Yuzhou City as the research object，this paper analyzes the status quo of the reputation of the Jun porcelain industry，and finds that some enterprises have promoted the healthy development of the Jun porcelain industry through industrial upgrading and technological innovation，which have accumulated a good social reputation for the industry. However，there are still some outstanding problems in the whole industry，such as small industrial scale，weak brand culture awareness，lack of talents and technologies，lagging marketing concept and destruction of ecological environment，which have brought great resistance to the development of Jun porcelain industry. On this basis，the formation mechanism of Jun porcelain industry reputation is studied. According to Harris-Fombrun reputation index and the characteristics of Jun porcelain industry，a reputation level evaluation system suitable for the industry is designed to evaluate its reputation. Finally，the promotion strategies of Jun porcelain industry reputation are explored from the three levels of government，industry and enterprise，which provides feasible ideas for improving Jun porcelain industry reputation to achieve sustainable development.