Jun porcelain is famous for its magical kiln changing and is regarded as a treasure of Chinese porcelain. Its firing technique is listed as the national intangible cultural heritage. It has not only extraordinary artistic value，historical and cultural value，but also high economic value. Jun porcelain industry has experienced several generations of inheritors’ consolidation and innovation in key links such as glaze color，modeling and firing，so that intangible cultural heritage can be passed down from generation to generation and prosper. However，the innovation activity of Jun porcelain is limited by factors such as capital，talent and industrial policy，and the innovation vitality still needs to be further stimulated. Increasing capital investment，speeding up the training of innovative talents and accelerating the pace of industrial support are the important support and power source to keep the innovation vitality forever.