With the advent of the era of knowledge economy，cultural and creative industry has risen rapidly all over the world and attracted the attention of governments and enterprises around the world with their unique charm，it has become one of the most promising emerging industries in the world. With the continuous improvement of the national attention to the cultural industry and the arrival of the Internet era，the cultural and creative industry has developed rapidly. Based on the background of the rise of cultural and creative industry，this paper analyzes and studies the problems existing in the innovation and development of Jun porcelain cultural and creative industry clusters，based on this，this paper puts forward the countermeasures and suggestions for the innovative development of Jun porcelain cultural and creative industry clusters，so as to promote the healthy and sustainable development of Jun porcelain cultural and creative industry clusters.