Yuzhou has the unique advantage to promote the integration of culture and tourism relying on Jun porcelain industry. While vigorously promoting the integrated development of culture and tourism of Jun porcelain industry，Yuzhou is also faced with some problems，such as the lack of prominent brand effect of culture and tourism，insufficient tourism publicity，low integration of tourism resources，lack of senior tourism talents，insufficient relevant tourism infrastructure and service units. In order to promote Jun porcelain industry culture and tourism high-quality integration，this paper proposes to integrate tourism resources inside and outside the region，strengthen the marketing and publicity of Jun porcelain culture tourism，creatively promote Jun porcelain tourism commodities，improve tourists’ participation and optimize Jun porcelain tourism environment，so as to enhance the influence of Jun porcelain culture and the development scale of tourism industry.