Jun porcelain cultural products with a unique cultural symbol and time brand，is the region to show the cultural and economic advantages of the business card. How to make good use of Jun porcelain culture industry，promote regional economic development，broaden cultural tourism industry，Jun porcelain culture industry is an important issue to be resolved. Through Literature Review and on-the-spot investigation，it was found that the jun porcelain culture industry has such problems as shortage of technical and innovative talents，Information asymmetry of supply and demand of products，lack of marketing，extensive production of products，disorderly competition in the industry，failure to form scale effect，difficulty in financing new enterprises，etc.，on this basis，the paper puts forward some countermeasures and suggestions for the development of jun-porcelain culture industry in order to realize the coordinated development of social and economic benefits.