At present，China is in the midst of great changes unprecedented in a century and the great rejuvenation of the Chinese nation. More than ever before，China needs think tanks to play an important role. Not only national social and political policy makers，the public，but also more and more countries want to listen to the voices of think tanks. This report deeply analyzes the problems faced by the “Pishu” brand in the construction of communication power under the normalization of the epidemic，such as the change of release cycle，the weakening of timeliness and the decline of communication power. Based on these problems，it puts forward relevant improvement suggestions and lists the hallmark of different types of think tanks in the field of communication means，which can be used as a reference for relevant think tanks when building their own Pishu communication matrix. In view of the difficulties faced by traditional paper books in the dissemination，finally，the report designed a plan to gradually transfer the release of paper books to online based on the www.pishu.cn and database.