The media influence evaluation of the pishu is to monitor and analyze the media influence and social attention of the pishu，and it is the main content of the social influence evaluation of the pishu. At present，there are two main ways of media communication for the research and creation team of the pishu：one is passive communication，which simply uploads the relevant content and views of the pishu to online channels for publicity；the other is active communication，exploring media integration，and other new technologies such as two micro-books and one end. Media platforms gain dissemination advantages. When the gap of media influence accumulates to a certain extent，it will have an impact on the comprehensive strength and academic status of the pishu. Therefore，the pishu should focus on media communication to enhance the social influence of the pishu. Based on the media evaluation data of the 2021 edition of the book，this pishu analyzes the media publicity effect of the book，and proposes a path to enhance the media influence of the book：formulate a continuous and stable publicity plan，form a three-dimensional communication；explore the diversified publishing model of the book，choose a suitable time node to hold a press conference；open up new communication channels and attach importance to the communication of new media channels；further excavate the in-depth analysis of the paper report to enhance the academic value of think tank results.