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谢伏瞻
    中国社会科学院学部委员,学部主席团主席,研究员,博士生导师。历任中国社会科学院院长、党组书记,国务院发展中心副主... 详情>>
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李培林
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    中国文化传媒类皮书研创热点的主题呈现与趋势分析(2022)

    摘要

    本报告以2021年版28部文化传媒类皮书为研究对象,深入分析皮书出版的基本规模、研创团队的分布以及规范性等问题。本报告研究发现,在皮书出版总量方面数量和连续性出版上都有所回落但质量有所提升;在研创单位数量及性质方面高校及高校智库所占比重最大但媒体和媒体智库却未参与;在评价结果方面主观性评价得分呈橄榄形分布,但客观性评价得分呈金字塔形分布。为了深入挖掘潜在主题,本报告以28部皮书的摘要和关键词为数据集,采用非监督式的LDA主题建模方法,抽取的2021年版文化传媒类皮书主题包括互联网产业与全球新冠肺炎疫情、文化建设与乡村振兴、数字经济新业态、智库特色与媒体实践;运用社会网络分析法,呈现主题词分布关系,研究发现“皮书高质量发展”这个鲜明聚焦点紧扣皮书这两年的整体趋势。最后为了深刻把握研创趋势,本报告就新时代中国特色社会主义发展阶段,从人类命运共同体、新时代丰富内涵、“万物皆媒”的技术反思这三个角度展望趋势,期待以国际视野和本土情怀去推动文化传媒类皮书形成更有分量的研究成果。

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    Abstract

    The report takes the research of 28 cultural and media year books published in 2021 as the research object,and analyzes in depth the basic scale of publication,the distribution of research and creation teams,and the standardization. There was a drop in the total number and continuity of published series,but the quality has improved. In terms of research and creation,university think tanks account for the largest proportion,while media think tanks are not involved;in terms of evaluation results,an olive-shaped distribution of subjectivity scores is found,but a pyramid-shaped distribution of objectivity scores. Using the abstracts and keywords of 28 year books as the dataset,this report extracts the theme distribution of year books in culture and media category in 2021 by unsupervised LDA theme modeling method,including four themes of Internet industry and epidemic,cultural construction and rural revitalization,new business of digital economy,and think tanks and media practice. Through the social network analysis method,we discovered the distribution relationship of topic words,and found the distinctive focus of “high quality development of the book”,which closely follows the overall trend of the book in these two years. Finally,in order to deepen the grasp of research and creation trends,we propose trends from three perspectives:the common destiny of mankind,the rich connotation of the new era,and the technological reflection that everything is media,in order to deepen the grasp of research and creation trends,and to strengthen the international perspective and local sentiment to promote the formation of more significant research results in cultural and media books.

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    作者简介
    张琛:张琛,新闻传播学博士,北京服装学院时尚传播学院助理教授,研究方向为文化产业、传媒经济。
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