BOE Technology Group Co.，Ltd. is a high-tech enterprise with an international leading position in the display industry. In recent years，under the new economy of digitalization and intellectualization，BOE put forward a new strategy of “screen based IoT” in 2021 to accelerate the transformation to IoT enterprises. Based on this，this paper takes BOE as the research object to discuss and analyze its international development. Specifically，in the first part，this paper introduces the development history of BOE at home and abroad and its development status in the international market；the second part，the motivation of BOE to develop overseas markets is expounded from three aspects：industry opportunity，industry transfer and national strategy；the third part analyzes in detail the key reasons why BOE can achieve zero breakthrough and develop into an international leading enterprise from four aspects of strategic guidance，strategic implementation，technological innovation and talent training；the fourth part provides relevant prospects and suggestions from three aspects：the market risks of BOE entering the new field of the Internet of things，the shortcomings in value management and the system reform needed to be implemented in the training of key talents.