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    入围2021年“最具价值全球品牌100强”中国企业评价分析

    摘要

    本报告分别从地域分布、行业分布、所有制结构分布等维度对2021年入围“最具价值全球品牌100强”的中国企业进行定量分析,并选取典型企业进行定性分析与总结。总体而言,2021年我国品牌企业入围数量较上年小幅上涨,品牌价值总额增长较快。从地域分布来看,入围的中国企业中绝大部分来自东部地区,1家来自西部地区,1家来自香港地区,而中部地区、东北部地区无企业入围;从行业分布来看,入围企业数量最多的行业是信息传输、软件和信息技术服务业,其次是批发和零售业、金融业;从所有制结构来看,民营企业数量最多,其次是国有企业,台港澳法人独资企业数量最少。结合典型企业的具体案例,分析认为:在全球疫情大流行背景下,中国品牌企业应当继续加大研发投入与产业升级力度,同时政府应当动用财政力量帮助受灾企业摆脱眼前困境。 <<
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    Abstract

    This report separately from the geographical distribution,industry distribution,ownership structure distribution and other dimensions of the 2021 “Top 100 Most Valuable Global Brands” of Chinese brand enterprises for quantitative analysis,and selected typical enterprises for qualitative analysis and summary. In general,the number of Chinese brand enterprises in 2021 increased slightly compared with last year,and the overall brand value grew rapidly. From the perspective of geographical distribution,most of the shortlisted Chinese brand enterprises come from the east,1 enterprise from the western region,1 enterprise from Hong Kong;but the central region,northeast region no enterprise shortlisted;in terms of industry distribution,information transmission,software and information technology services are the industries with the largest number of finalists,followed by wholesale and retail,and financial industry. From the perspective of ownership structure,the number of private enterprises is the largest,followed by state-owned enterprises,and the number of wholly owned brands from Hong Kong,Macao and Taiwan legal entities is the least. Based on the specific cases of typical enterprises,it is concluded that:in the context of the global pandemic,Chinese brands should continue to increase investment in research and development and industrial upgrading,while the government should use fiscal power to help disaster-hit enterprises out of their immediate difficulties.

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    作者简介
    葛超:葛超,博士,深圳职业技术学院经济学院讲师,主要研究方向为财务报表分析。
    杨道广:杨道广,博士,副教授,博士生导师,对外经济贸易大学北京企业国际化经营研究基地研究员,主要研究方向为内部控制与公司财务、审计与公司治理。
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