2020~2021年,以网络动漫为代表的动漫产业迎来了宝贵的发展机遇。在各项宏观政策的方向指引下,动漫产业作为数字文化产业的重要环节,不断明确其对青少年成长和国际文化合作的重要意义。目前,我国动漫产业总体发展良好、国内原创内容地位不断提高,互联网平台助推动漫原创内容发展,也使动漫成为优质IP跨媒介叙事的重要环节。“成人向”市场不断探索,市场规模逐渐扩大。动态漫画和短视频动画作为近两年的新兴产业形态,丰富了动漫产业的表现形式和展现主题。未来动漫产业需要注重培养专业人才、加强制度规范设计、从多种角度增强全产业链运作能力。
<<From 2020 and 2021,the comic and animation industriesindustries represented by network comic and animation ushered in precious development opportunities. The important part of the digital culture industries,the comic and animation industries has been constantly clarifying its significance for the growth of young people and international cultural cooperation in the guidance of government policies. At present the overall development of China’s animation industries is good,and the status of domestic original content is constantly improving. The Internet platform has boosted the development of original animation content,and also promoted animation to become an important link of high-quality IP cross-media narrative. The adult oriented animation continue to explore the market,the market scale is gradually expanding. In the development of comic and animation industries,and dynamic cartoon and short video animation,as the emerging industrial forms in the past years,have enriched the forms of expression and themes for the industries. In order to develop the animation industries,we need to pay attention to the cultivation of professional talents,strengthen the design of rules and regulations,and enhance the ability to handle the whole industrial chain from a variety of perspectives.
<<Keywords: | Comic and Animation IndustriesDigital Culture IndustriesAnimation IndustriesComic Industries |