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“十三五”时期，我国文化产业加速发展，极大地促进了文化繁荣。站在“两个一百年”奋斗目标的历史交汇点，“十四五”规划提出了文化强国远景目标的“时间表”，为产业发展指引方向。首先，本报告回顾了2020～2021年我国文化产业发展的宏观环境：文化产业稳步复苏，高质量发展有待加强；数字技术与文化产业深度融合，深刻改变着产业结构和生产消费关系；文化产业发展与多个国家战略协同推进，体现出文化产业的平台驱动效应，文化消费成为扩大内需的新引擎；文化产业发展立足人民群众文化需求，进一步寻求社会效益与经济效益的统一。其次，本报告总结出近年来我国文化产业发展主要呈现以下特征：文化数字化发展助推产业变革，不断催生新业态；文化消费市场规模优势明显，促进产业量质“双提升”；文化产业在脱贫攻坚、乡村振兴中发挥更大效力；文化传承通过多元活化路径实现价值再生；文化出海危机共存，行业在理性应对中求发展。最后，本报告从融合创新、文化消费、深化改革、文化供给、国际合作等维度提出文化产业发展建议。
<<During the 13th Five-Year Plan period，our country’s cultural industries achieved an accelerated development and promoted cultural prosperity. Standing at the historical intersection of the “two centenary” goals，our country makes the “14th Five-Year Plan” to put forward a “timetable” for the long-term goal of a culturally powerful country，guiding the direction of industrial development. This article first reviews the macro environment for the development of our country’s cultural industries from 2020 to 2021：our country’s cultural industries is recovering steadily，and high-quality development needs to be strengthened；digital technology and cultural industries are deeply integrated，profoundly changing the industrial structure and the relationship between production and consumption；the development of the cultural industries is coordinated with multiple national strategies，reflecting the platform-driven effect of the cultural industries；cultural consumption has become a new engine for expanding domestic demand；and the development of cultural industries is geared to the cultural needs of the people，further seeking to unify social and economic benefits. Secondly，in recent years，the characteristics of the development of our country’s cultural industries are mainly reflected in the following：cultural digitization has promoted industrial transformation，and new business forms have frequently emerged；and the scale of the cultural consumer market has begun to take shape，which reversely promotes the improvement of the “quantity” and “quality” of the industries；and the cultural industries has played a greater role in poverty alleviation and the revitalization of rural industries；cultural inheritance will achieve value regeneration through multiple activation paths；cultural unearthed overseas and crisis coexist，and the industries seeks development in a rational response. Finally，this article proposes cultural industries development suggestions from the perspectives of integration and innovation，cultural consumption，deepening reforms，cultural supply，and international cooperation and etc..
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