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    健康传播推动健康中国建设研究——以融媒体时代为背景

    摘要

    党的十九大报告提出的“实施健康中国战略”,是基于人民对美好生活的需求,旨在全面提高人民健康水平、促进人民健康发展,为新时代建设健康中国明确了具体的落实方案。为贯彻“实施健康中国战略”,积极有效应对当前突出的健康问题,国家明确了推进健康中国战略的具体措施。强化舆论宣传引导,增强社会普遍认知,普及健康生活方式,回应社会热点关切,提升群众的认同度,激发其参与热情,为政策执行营造良好的社会氛围,是当前健康传播工作重点,也是义不容辞的政治责任和使命担当。在融媒体时代,健康传播对于推动健康中国建设具有重要影响,新媒体也对健康传播带来了很大影响和挑战,因此要借助健康传播推动健康中国建设,就要做到从以治病为中心向以健康为中心转变、从注重“治已病”向“治未病”转变、从单一行动向社会联动转变。

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    Abstract

    “Implementing the Healthy China Strategy” proposed in the report of the 19th National Congress of the Communist Party of China [Selected Works of Important Documents since the 19th National Congress (I),Central Literature Publishing House,2019,page 34.],It is based on the people’s demand for a better life,aiming to comprehensively improve the people’s health level and promote the people’s healthy development,and has defined specific implementation plans for building a healthy China in the new era. In order to implement the “Healthy China Strategy” and actively and effectively respond to the current outstanding health problems,the state has defined specific measures to promote the Healthy China Strategy. It is the focus of the current health communication work,as well as the incumbent political responsibility and mission,to strengthen the guidance of public opinion,enhance the public awareness,popularize a healthy lifestyle,respond to social concerns,enhance the recognition of the masses,stimulate enthusiasm for participation,and create a good social atmosphere for policy implementation. In the era of financial media,health communication has an important impact on promoting the construction of a healthy China,and new media has also brought great impact and challenges to health communication. Therefore,to promote the construction of a healthy China with the help of health communication,it is necessary to change from the focus on disease treatment to the focus on health,from the focus on “treating the disease” to “treating the disease before”,and from a single action to social interaction.

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    作者简介
    武骁飞:武骁飞,医学硕士,北京大学第一医院助理研究员,研究方向为健康传播、社会医学与卫生事业管理。
    刘铭萱:刘铭萱,博士研究生,首都医科大学,研究方向为医学教育、护理健康管理。
    张静:张静(通讯作者),公共卫生硕士,北京大学第一医院,党委副书记,副研究员,研究方向为医院管理与健康传播。
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