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    北京冬奥会回顾与中国冰雪运动发展趋势展望(2021~2022)

    摘要

    北京冬奥会是我国在百年变局和世纪疫情交织影响下举办的重大标志性活动,冬奥会的成功举办对我国体育强国梦的实现意义重大。本报告回顾了新发展阶段北京冬奥会的重大成就与时代价值,进一步明确了中国冰雪运动发展的体育强国目标,并最终确立了后冬奥时期中国冰雪运动发展的战略面向。首先,报告揭示了北京冬奥会成功举办取得的重大成就与时代价值,包括推动冰雪运动竞技实力得到新提升、冰雪运动参与人数取得新突破、冰雪产业乘势而上实现新增长、区域社会发展显现新动能,以及推进冰雪运动发展进入新阶段、开创体育强国建设新局面、引导冰雪经济发展满足新需求。其次,报告剖析了中国冰雪运动跨越式发展在体育强国建设中的重要作用,涉及冬季健身与全民健康的深度融合、冬季项目与夏季项目的均衡发展、冰雪经济区域竞争实力的提升、冰雪运动项目卓越精神的弘扬,以及冰雪体育外交广度的拓展。最后,报告明确了后冬奥时期中国冰雪运动发展的战略面向,即坚持面向提高群众参与冰雪运动的积极性、面向增强冰雪运动竞技综合实力、面向构建冰雪产业现代化体系、面向以冰雪运动促进国际文化交流,以进一步彰显冰雪运动在实现第二个百年奋斗目标中的重要价值。

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    Abstract

    The Beijing 2022 Winter Olympic Games is a landmark event held by China under the influence of a century of changes and the pandemic. The holding of the Winter Olympic Games is of great significance to the realization of China’s dream of becoming a sports power. This report reviewed the major achievements and value of the times the Beijing Winter Olympic Games made in the new development stage,further defined the goals of sports power in the development of China’s ice and snow sports,and finally established the strategic orientations of the development of China’s ice and snow sports in the post-Games period. First of all,the report revealed the great achievements and values achieved by holding the Beijing Winter Olympics,including promoting the competitive strength of ice and snow sports in China,making new breakthroughs in the number of ice and snow sports participants,gaining new growth in the ice and snow industry,and finding new driving forces for regional social development. Secondly,the report analyzed the important role of the leapfrog development of ice and snow sports in building China a sports power. It involved the deep integration of winter fitness and health,the balanced development of winter sports and summer sports,the improvement of regional competitive strength of ice and snow economy,the promotion of the outstanding spirit in ice and snow sports,and the expansion of ice and snow sports diplomacy breadth. Finally,the report made clear the strategic orientations of China’s ice and snow sports development in the post-Games period,that is,to adhere to the orientation of mass participation in ice and snow sports,the orientation of competitive strength of ice and snow sports,the orientation of modernization development of ice and snow industry,and the orientation of cultural exchange of ice and snow sports,so as to further highlight the important value of ice and snow sports in achieving the second Centennial goal.

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    作者简介
    王飞:王飞,管理学博士,哈尔滨体育学院体育人文社会学院教授,研究方向为体育经济与管理、冰雪体育产业。
    张莹:张莹,哈尔滨体育学院体育人文社会学院讲师、博士研究生,研究方向为体育产业、冰雪经济。
    孙大海:孙大海,哈尔滨体育学院讲师,哈尔滨商业大学博士研究生,研究方向为产业经济。
    马莉娅:马莉娅,哈尔滨体育学院博士研究生,研究方向为体育经济。
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