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    高德:绿色出行一体化服务(MaaS)引领全球超大城市智慧交通发展趋势

    摘要

    城市化带来了诸多好处,但也引起了交通拥堵、环境质量下降、资源和能源过度消耗以及公共服务压力加剧等挑战。在应对全球气候变化,落实国家“30·60”双碳目标过程中,交通行业作为重要排放源之一,其智能化与绿色化成为碳减排的重要手段。在2019年11月,北京市交通委员会与高德地图一同启动了北京交通绿色出行一体化服务平台(MaaS平台,MobilityasaService,出行即服务)。北京市成为中国首个以碳普惠方式鼓励市民参与绿色出行的城市,当用户采用轨道、公交、骑行、步行等方式出行后,平台会帮用户自动转换为相应的碳减排量,并可通过平台来兑换代金券、公交卡,或捐赠环保公益活动。2021年10月,该平台完成了全球首笔绿色出行碳交易,所获收益通过丰富的激励方式全部返还用户,建立了绿色出行闭环、可持续运营的成功模式。截至2022年3月,该绿色出行平台注册用户已超过百万人,月活跃用户在42万人左右,已累计完成碳减排量近10万吨。北京绿色出行碳普惠的实践经验具有很强的示范效应,为全球超大城市绿色出行建立了成功的模式。 <<
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    Abstract

    While urbanization has brought many benefits,it has also posed such challenges as traffic congestion,decline in environmental quality,excessive consumption of resources and energy,and increased pressure on public services. In dealing with global climate change and implementing the national “30·60” dual carbon target,making the transportation industry,one of the pivotal emission sources,intelligent and green has become a vital means of carbon emission reduction. In November 2019,the Beijing Municipal Commission of Transportation and Amap jointly launched the Beijing Green Travel Integrated Service MaaS platform(Mobility as a Service). Beijing has become the first city in China to encourage citizens to participate in green travel in a carbon-inclusive manner. After users travel by bus,train,walking,cycling among others,the platform will automatically convert their travel mileage into the corresponding carbon emission amount,which can be used for exchanging bus cards,vouchers,or environmental welfare activities through the MaaS platform. In October 2021,the platform completed the world’s first green travel carbon trading,and all the proceeds were returned to users through rich incentives,thus establishing a successful closed-loop and sustainable operation model of green travel. As of March 2022,the green travel platform boasts more than one million registered users,some 420000 monthly active users,and nearly 100000 tons of carbon emissions have been slashed. The practice of green travel in Beijing is a telling example,also a successful model for green travel in mega-cities around the world.

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    作者简介
    曹启明:曹启明,阿里研究院可持续发展研究中心主任,博士,研究方向为绿色低碳与可持续发展、数智化转型等。
    徐飞:徐飞,阿里研究院数字社会研究中心主任,博士,研究方向为社会价值与可持续发展。
    宋逸群:宋逸群,阿里巴巴集团战略发展部北京总监,博士,研究方向为数字产业、数字化转型和绿色低碳转型。
    董振宁:董振宁,高德地图副总裁。
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