健康保险与健康管理服务的融合,成为近年来业界关注的重点问题之一。本报告为保险业健康管理服务应用情况的追踪调查,通过对保险业开展健康管理服务的现状、问题及发展趋势的持续调查,结论如下:保险公司无论是从内部发展驱动,还是从外部顾客需求和市场竞争需要,均重视健康管理服务;在现阶段健康管理产业支撑力不足、寿险公司初涉健康管理领域经验不足的情况下,健康管理服务的筛选、提供、融合和健康服务平台的建设仍是保险业面临的发展挑战。
<<Integrating health insurance and health management service has become a critical issue in recent years. This report is a tracking survey of the application of health management services in the insurance industry. Through continuous investigation of the current situation,problems,and development trends of health management services in the insurance industry,the conclusions are as follows:Whether driven by internal development need or external customer demand and market competition,insurance companies attach importance to health management services;in the current stage of health management industry support is insufficient and life insurance companies are inexperienced in the field of health management,the screening,providing,integration of health management service and the construction of health service platform are still the challenges for the industry.
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