2021年以来,商业健康险产品结构基本稳定,重疾险、医疗险、护理险的相对关系未出现大的改变。但不可忽视的是,重疾险的新单销售量相较之前大幅下降,新客户获取极为困难。惠民保延续着越发高涨的发展态势,而百万医疗保险进入了存量客户经营的阶段。先进医疗聚合产品因其包含的特药、特械、先进疗法等多种医疗资源表现出了旺盛的生命力。长期护理保险、慢病人群保险、老年人群保险、消费型医疗保险仍处于发展的起步阶段。
<<Since 2021,the product structure of private health insurance has been stable,and the relative relationship among critical illness insurance,medical insurance,and nursing insurance has not changed significantly. However,new critical illness insurance sales have fallen sharply,making it extremely difficult to obtain new customers. Inclusive supplementary medical insurance continues to develop more and more rapidly,and million-medical insurance has entered the stage of customer management. Advanced medical aggregation products show great vitality because they include particular medicine,equipment,advanced therapy,and other medical resources. Long-term care insurance,chronic patient insurance,elderly insurance,and consumer health insurance are still in the initial stage of development.
<<