In order to adhere to cultural self-confidence and promote Shanghai’s cultural brand，Fengxian is in action. The new Jiangnan culture inherits the characteristics of red culture，Shanghai style culture and Jiangnan culture，which includes the inheritance and innovation of Jiangnan culture and the tradition of openness. In order to promote the new Jiangnan culture and develop cultural and creative industries，Fengxian has continuously improved policy support and focused on advantageous areas. After the development during the “13th Five Year Plan” period，the cultural and creative industry cluster in southern Shanghai has taken shape，and the vigorous development of cultural and creative industries and tourism industries is helping Fengxian’s high-quality economic development. However，there are still many problems in Fengxian’s development of cultural and creative industries，which requires it to base itself on the basis of industrial development，expand and strengthen existing competitive industries，adapt to the future development trend，promote online and offline integration，rely on local cultural resources，optimize the layout of cultural and creative space，and further promote the prosperity and development of new Jiangnan culture.