In recent years，China’s cosmetics industry and biomedicine industry have developed rapidly. Under the influence of the COVID-19，they still maintain a steady growth. Fengxian Oriental Beauty Valley，as the core bearing area of Shanghai’s beauty and health industry，gathers a large number of leading enterprises in the cosmetics field and the biomedicine industry. It should focus on the beauty and health industry，strengthen the construction of beauty and health brands，and form a more extensive and sustained brand effect. Optimize and upgrade the beauty and health industry chain of Oriental Beauty Valley，increase investment in research and development，enhance the core technology grip and international competitiveness of the industry，and create a source of independent innovation，so as to comprehensively improve the industrial level of Oriental Beauty Valley.