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    2022~2023年奉贤消费品市场形势分析与研判

    摘要

    在新一轮疫情影响下,2022年奉贤区消费品市场面临较大挑战。奉贤区消费品市场的宏观数据显示,2022年上半年奉贤区消费品市场受疫情冲击较大,但影响程度低于2020年。在政策指引下,自2022年6月解封以来,消费复苏加快进行,其中通过网络实现的消费成为稳定消费的重要支撑。数字化消费逐步成为新趋势,商业综合体的建成开业为奉贤增添了消费新亮点。未来奉贤区还能以数字化转型赋能商业,加快培育新型消费;以乡村振兴为着力点,聚焦露营经济消费热点,进一步挖掘乡村消费潜能;以政策措施为指导,逐步引导生活性服务业恢复;以合法设摊经营为契机,激活夜间经济。

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    Abstract

    Affected by the epidemic,Fengxian District consumer goods market will face greater challenges in 2022. According to the macro data of the consumer goods market in Fengxian District,in the first half of 2022,the consumer goods market in Fengxian District will be greatly impacted by the epidemic,but the impact will be lower than that in 2020. Under the guidance of policies,since the release in June 2022,consumption recovery has accelerated,and consumption realized through the Internet has become an important support for stable consumption. Digital consumption has gradually become a new trend. And the completion and opening of the commercial complex has added new consumption highlights to Fengxian. In the future,first of all,Fengxian District can digitalize its business to enable it to accelerate the cultivation of new consumption;Secondly,Fengxian can focus on rural revitalization,focus on the hot spots of camping economy consumption,and further tap the potential of rural consumption;Then,Fengxian can gradually guide the recovery of the life service industry under the guidance of policies and measures;Finally,Fengxian can take the opportunity of legal stall operation to activate the night economy.

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    作者简介
    邸俊鹏:邸俊鹏,经济学博士,上海社会科学院经济研究所、数量经济研究中心副研究员,主要研究方向为计量经济学理论及其在政策评估中的应用。
    宋敏兰:宋敏兰,上海社会科学院研究生,研究方向为宏观经济分析。
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