在媒体融合的下半场,场景成为县级融媒体建设发展的重要抓手,为县级融媒体深度融合发展提供了新路径。本文基于场景理论,运用层次分析法、德尔菲法、概念提炼法构建县级融媒体客户端场景运用能力的评价指标体系,并选取12个案例对县级融媒体客户端的场景运用状况进行实证分析,研究发现样本案例在场景适配力、场景服务力、场景互动力、场景连接力等指标上均较为薄弱,县级融媒体客户端在未来可通过提供在地化服务,生产互动性场景,应用场景化技术及搭建本土化社群等方式进一步提升场景运用能力。
<<In the second half of media integration,the context has become an important starting point for the construction and development of county-level convergence media,providing a new path for the deep integration and development of county-level convergence media. Based on the context theory,this paper uses AHP,Delphi method and concept extraction method to construct an evaluation index system for the context application ability of county-level convergence media clients,and selects 128 cases to empirically analyze the context application status of county-level media clients,the study found that the sample cases are relatively weak in terms of context adaptation,context service,context interaction,and context connection. In the future,the county-level convergence media client can further improve the context application ability by providing localized services,producing interactive scenes,applying context-based technologies,and building localized communities.
<<