本文基于问题解决情境理论,通过问卷调查和结构方程,构建起微博青少年用户信息寻求行为的模型,尝试对新浪微博青少年用户的性知识寻求行为展开分析,并结合性知识科学传播路径进行伦理责任讨论。数据分析表明,青少年性知识涉入认识、感知知识因素与情境动机呈正相关,青少年获取性知识的情境动机则与信息寻求呈正相关。目前性知识传播主体的伦理问题主要包括博主定位模糊、青少年信息接触受限、软色情“擦边球”频现和青少年价值迷失等。本文根据上述问题,提出应当明晰博主定位与推送机制,鼓励青少年获取知识,强化内容监管,提升青少年用户的媒介素养等相应解决措施。
<<Based on Problem Solving Situation Theory,this paper builds a model of information seeking behavior of Weibo teenager users through questionnaires and structural equations,and analyzing the sex knowledge seeking behavior of this group,related ethics responsibility with the scientific communication path of sexual knowledge is also discussed. Data analysis shows that the factors of teenagers’ sex knowledge involvement and perceived knowledge are positively correlated with situational motivation,while the situational motivation of teenagers’ sex knowledge acquisition is positively correlated with information seeking. At present,the ethics problems of the subjective communication of sex knowledge mainly include the vague positioning of bloggers,the limited information contact of teenagers,the frequent occurrence of soft porn “marginal balls” and the loss of teenagers’ values. According to the above problems,this paper puts forward corresponding solutions.
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