The rapid development of video industry has changed people’s daily life. The emergence of a large number of video content creators has promoted the prosperity of the video content ecology on the one hand，but on the other hand，it also has a negative impact on the social ethos. By analyzing the positive and negative typical cases of social responsibility fulfillment of video content creators in recent five years，this paper summarizes the connotation of social responsibility that Chinese video content creators should shoulder：creators need to grasp the mainstream ideology and lead the upward trend；promote the popularization of knowledge and the spread of culture；innovate new communication forms and support public welfare；promote traditional culture and enhance national confidence. At the same time，the government，platforms and citizens should work together to build a supervision and governance system for content creators to fulfill their social responsibility.