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谢伏瞻
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李培林
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    中国网络ACG社群的发展:文化实践、社会作用与调适路径

    摘要

    ACG社群已成为网络空间中一股充满活力和影响力的亚文化力量。社群成员基于对动画、漫画、游戏等内容产品的趣缘认同展开圈话生产、同人创作、Cosplay活动和漫展打卡等极具风格特征和情感热度的参与式文化实践,在丰富语言表达、促进经济发展、推动文化交流等方面起到建设性作用。然而,成员媒介素养参差不齐、管理规制滞后及“饭圈”逻辑的渗透,使得上述文化实践活动不时偏离理性之轨,内容不良、版权争端、圈层冲突等沉疴新疾成为社群发展的掣肘。为促进理性娱乐价值的复归、实现社群的健康发展,政府、平台、社群成员应各尽其责,在提升监管水平、完善法律法规、引导社群氛围等方面做出努力。

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    Abstract

    The ACG community has become a vibrant and influential subcultural group in cyberspace. Based on their common interest in animation,comics and games,community members have developed kinds of participatory cultural practices with great style and enthusiasm,such as coining argots,creating fan works,practicing Cosplay and attending anime conventions,which have played a constructive role in enriching language expressions,promoting economic development and facilitating cultural exchanges. However,these cultural practices can become irrational sometimes because of the uneven media literacy of community members,the lag in regulations and the infiltration of fandom culture. Some chronic problems and new conditions,including objectionable content,disputes on copywrite,and conflicts among different circles,have hindered the sustainable development of the community. To retrieve the value of rational entertainment and assure the healthy development of the community,the government,platforms and community members should take their responsibilities for strengthening supervision,perfecting laws and guiding the atmosphere of the community.

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    作者简介
    刘琼:刘琼,华中师范大学新闻传播学院副教授,硕士生导师,主要研究方向为网络传播。
    范一欣:范一欣,华中师范大学新闻传播学院2019级、2021级硕士研究生。
    刘思博:刘思博,华中师范大学新闻传播学院2019级、2021级硕士研究生。
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