2019年,受国际经济形势及香港“修例风波”影响,澳门访澳旅客消费水平较2018年有所下降。2019年下半年澳门旅游业发展速度放缓,旅客访澳意愿开始减弱,内地旅客人均消费降幅较大,新加坡访澳旅客人均消费超过中国内地;旅客总体消费水平有所下降,购物消费比例下降,住宿餐饮消费占比相应增加;内地旅客购物消费以奢侈品为主,海外旅客购物消费以基本品为主;消费者满意比例回升。面对新冠肺炎疫情带来的博彩业收入下降,提升旅客消费、助力澳门经济复苏成为政府及商家共同努力的目标。2020年澳门特区政府应配合国家政策举措,向中央政府争取更多惠澳政策或加快实施已有政策,如实施更加开放的内地居民来澳旅游政策,缩短内地访澳游客签证周期;实施更加便利的通关政策,加快通关便利改革等;利用粤港澳大湾区其他城市的优势,与其实现优势互补,吸引更多内地旅客消费,推动澳门经济全面复苏。
<<Influenced by international economy and “the Extradition Law Protest” of Hong Kong,the spending of Macau’s tourists in 2019 dropped compared to last year. In the second half of 2019,the development of Macau’s tourism industry slowed down and tourists became less keen on visiting Macau. As the expenditure of tourists from the Chinese mainland sharply declined,the per-capita spending of tourists from overseas exceeded that from the Chinese mainland. The total spending of all tourists still decreased. While tourists expenditure on shopping decreased,tourists expenditure on accommodation and food and beverage relatively increased. Tourists from the Chinese mainland tended to buy luxuries,whereas overseas tourists preferred basic products. They felt more satisfied than before. In the face of the decrease in gaming revenue caused by COVID-19,the shared goal of government and enterprises is to boost tourists spending and Macau’s economic recovery and to overcome difficulties. In 2020,the Macau SAR government should rely on China’s policies,seeking more benefits from the Central People’s Government of China or accelerating the implementation of existing policies. The policies are as follows,to further open up Macau to Mainland residents,to shorten the visa process for mainland tourists visiting Macau,to facilitate customs clearance,to accelerate reform of customs clearance,etc. The Macau SAR government should take advantage of other cities in the Guangdong-Hong Kong-Macau Greater Bay Area to complement one another,attract more mainland tourists to visit Macau and revenge spending and revive Macau’s diversified economy.
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