In recent years，with the update and iteration of mobile Internet and wearable technology，audio products content，form and scene are constantly enriched，and audio products represented by audiobooks are on the rise. The users of audiobooks are mainly middle-aged and young people，especially the “one with a car” who have a relatively considerable income. In terms of media exposure，audiobook users prefer to socialize，using smartphones and other devices to enter different scenes to express themselves and interact socially；in terms of listening behavior，audiobook users prefer music and news frequencies with strong localization and lifestyle，as well as selected content of knowledge and urban romance，and present regular listening，mostly concentrated in the morning，midday and evening hours；in terms of consumption behavior，audiobook users pursue higher content demand，and there are contradictions between single payment mode and higher content demand. Further excavation of user demand，identification of user pain points，and matching diverse payment modes are the keys to sustainable development of audiobooks.