2021年,在政策、经济、技术等多重因素的共同作用下,中国网络音乐产业继续保持稳健发展的态势,无论是用户数量还是收入规模均有明显增长。“一超一强”的行业格局基本稳定,新的竞争角色不断加入,拓展了产业链条和业务类型。市场边界不断消融,跨界发展成为主流,网络音乐产业与短视频、社交媒体、长音频等交相融汇。独家版权模式消解,各大平台纷纷加大对原创音乐的扶持力度,线上演出成为常态,助眠疗愈类音乐表现抢眼。在技术的推动下,“元宇宙”、NFT等概念在网络音乐产业得以应用,用户付费率显著提升。面向未来,网络音乐产业需要围绕“听”的新需求、新动向,针对细分人群和场景,不断创新内容和服务,提高优质音乐产品的供给能力。
<<With the combined effect of technology,policy and market,China’s network music industry continued its steady development in 2021,with significant growth in both the number of users and revenue scale. The industry pattern of “one super and one strong” is basically stable,with new players joining the industry,expanding the industry chain and business types. Market boundaries continue to dissolve and cross-border development has become mainstream,with the network music industry intermingling with short-form video,social media and long-form audio. The exclusive copyright model has dissolved,major platforms have strengthened their support for original music,online performances have become the norm,and sleep-aiding and healing music has been an eye-catcher. With the promotion of technology,concepts such as meta-universe and NFT have been applied in the online music industry,and user payment rates have increased significantly. For the future,the network music industry needs to focus on the new demand and trend of “listening”,targeting niche groups and scenarios,continuously innovating content and services,and improving the supply capacity of quality music products.
<<Keywords: | Digital MusicMobile MusicNetwork Music |