In recent years，although the broadcast media has encountered the impact of mobile internet and new media development，but in the continuous deepening of media convergence development，the listening habits of broadcast listeners are still stable in general and stable in part. Radio listeners are mainly post-80s and post-90s，showing a certain trend of rejuvenation，although more men，but the gender gap is narrowing；mainly middle and high education，middle and high income white-collar working class，overall more high-quality. Smart terminal and car terminal are the main listening terminals for listeners，with smart terminal users exceeding car terminal；listeners’ listening scenarios are flexible and changeable，with strong competitive advantages in car，commuting，home，exercise and other scenarios. Listeners’ listening activity and stickiness are still strong，with a relatively higher concentration of listening during peak hours on weekdays and a shift to later peak hours in the evening. The proportion of listeners choosing to listen to fixed radio stations/frequencies has dropped significantly，while the choice to listen to App program content，specific program content as well as live，specific hosts and active search for program content has increased significantly，which is consistent with the smart terminal to become the most important listening terminal for listeners. Listening content is still dominated by local content，news，music，traffic as the main type of listening frequency. Different types of listeners，different listening scenarios of content consumption needs show more obvious differences，the content of the program vertical production and fine programming is still the basic strategy of the mobile Internet era of radio stations to consolidate the retention rate of listeners and enhance the stickiness and listening loyalty of listeners.