In the long history of China’s broadcasting industry，China’s Broadcast has played an important role in national public opinion propaganda，social information services and social governance. However，with the development of technology，the richness of content products，the diversification of audience reading and listening habits，and the mobile form of communication，Chinese broadcasting has encountered unprecedented challenges. If broadcast media want to continue to develop in the wave of technology，correct development strategy positioning，vertical transformation of products to industry，deep plowing of broadcast IP，promotion and use of offline activities，think tank construction and authoritative index release，the concept of “content is king-quality is supreme”，innovation of operation and revenue generation mode，the development of all-media product ecology and industry need to be comprehensively promoted.