2021年,语音直播的产品定位、目标市场进一步明确,并逐渐从之前的市场扩张、资源争夺阶段过渡到自我沉淀和精耕细作阶段。经过几年的发展,平台逐渐意识到其对优质内容资源的掌握权将直接关系到用户的使用体验与留存率。如今,语音直播在政策、经济、社会需求、技术等多方面的共同支持下,正朝着专业化、精品化的方向进一步发展。未来,语音直播在对垂直市场的持续开拓过程中,必将面临更加严峻的供需关系和供给质量的考验。
<<In 2021,the product positioning and target market of voice live broadcastinghave been further defined,and gradually from the previous market expansion and resource competition to the stage of self-precipitation and intensive cultivation. After several years of development,the platform has gradually realized that the control of quality content resources is directly related to the user experience and retention rate. Now,with the common support of policy,capital,technology and other aspects,voice live broadcasting is further developing in the direction of specialization and quality. In the future,in the continuous development of the vertical market,voice live broadcasting will face a more severe supply and demand relationship and supply quality test.
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