With the acceleration of 5G mobile network，the market scale of network audio users continues to expand，reaching 17.31 billion yuan in 2021，with a growth rate of 40.8%. The ratio of male to female network audio users is balanced，“post-70s”，“post-80s” and “post-90s” are the main traffic，and middle and high income groups are the main users. In terms of listening habits，it is obviously influenced by the changes of spatial and temporal behavior，and the use of intelligent setting to listen to audio has become a new trend，and the user information access channels are more diversified. In terms of listening content，the exposure surface of listening content is greatly expanded，and the listening activity increases；the user payment habit has been formed，and the payment model is mainly the membership model，supplemented by quality content payment，accompanied by a variety of purposes.