In 2021，the “platformization” of the audio media market is its most significant development trend and characteristics. Driven by the widespread application of intelligent devices，broadcastaudience have basically completed the transformation to audio users；“platform” has become the main path for audio users to obtain information，intelligent devices become the main communication port of audio media full scene，the communication of audio content from traditional broadcast to media platform matrix communication；audio platform presents long tail effect and market bottleneck，audio users show high attention to the WeChat ecological platform in the all-media communication matrix created by traditional mainstream media，and users’ platform usage preferences basically constitute the closed loop of “interaction+consumption”.