The UK Smart media takes digital technology economy as the leading force，takes the strategic development of artificial intelligence as the engine，and pays particular attention to the digital transformation of media industry，as well as the regulation of network content and the formulation of industry norms. This report is divided into three sections. Firstly，it analyzes the current developmental background of smart media in the UK，focusing on the national policy supporting for artificial intelligence，Internet security and information regulation. The second is the analysis of the development status of smart media in the UK，which focuses on the digital transformation of the UK press and publishing industry，especially the industrial and policy responses under the COVID-19 pandemic，and the integration，application，and prospect of the UK’s artificial intelligence technology in all aspects of content production and communication. Finally，it forecasts the future development trend of smart media in the UK，including how the UK solves data ethics，Internet content regulation and guides the construction of digital infrastructure through government-led actions.